The Future Department was founded to enable leaders from brands and creative businesses to work more effectively and collaboratively in the new media environment. By bringing the best people together from all creative disciplines and client sectors within an ‘active network’ we aim to enhance innovation in all aspects of creative brand communication – from business models and working practices to creativity.
Fundamentally The Future Department is a new type of collaborative network created to...
- connect members all over the world so they can collaborate on projects, share experiences and thinking and work better.
- drive, source, and deliver applicable new thinking, innovation and insights through our various initiative s- TFD Intelligence, TFD Labs, TFD Conversations, The Next Issue, TFD Events.
The rules have changed for effective brand communication so brands need new insights and innovation. We help clients find...
- fresh invigorating and innovative solutions to brand communication problems.
- partners outside their usual networks and geographical reach.
- new perspectives or insights on consumer trends and sector specific thinking.
- examples of new thinking in marketing communications and branding.
- new thinking on working with and remunerating creative agencies.
- other brands and creative leaders looking for partnerships and to share experiences.
We are a diverse network of leaders, many of whom work on a different frequency; from small 2 person shops to ‘back-room innovators’ in bigger companies. The Future Department can be challenged - if we can’t help we’ll tell you, if we can help we promise to surprise you.
As a team we have worked with brands and brand owners including Nokia, Procter & Gamble, Coca-Cola, Nike, Shell, Honda, Virgin, Diageo, Mini, Google, Guardian Media Group, MTV, Nissan...
For small to medium sized creative businesses we offer the reach of a global network backed by international access, insights, reports, contacts, and a the unique resource of a collective intelligence to provide greater territorial and creative reach and competitive advantage.
We help creative businesses find...
- partners outside their usual networks and geographical reach to help deliver campaigns locally ot across new media or creative disciplines.
- solutions through our global network to help solve problems, develop new thinking and research.
- new perspectives or insights on consumer trends and sector specific thinking.
- fresh invigorating and innovative solutions to brand communication problems.
- examples of new thinking in marketing communications and branding.
- new thinking on working with and remunerating creative agencies.
Small to Medium Sized Creative Business members include TAXI NY, Mother, Drill (Tokyo), KesselsKramer, North Kingdom, SMC Alsop, Poke, Amalgamated NYC, Goodby Silverstein, 180 Amsterdam, Undercurrent, Barbarian Group,
For larger creative businesses we offer an innovative approach based on sound business thinking and client derived intelligence plus the ability to deliver education programmes and insights to help drive innovation throughout your business.
We help larger creative businesses find...
- partners outside their usual networks to help them deliver more innovatibe communications solutions for their clients.
- solutions through our global network to help solve problems, develop new thinking and research.
- new perspectives or insights on consumer trends and sector specific thinking.
- innovative and applicable solutions and new thinking to help solve business problems.
- fresh invigorating and innovative solutions to brand communication problems.
- examples of new thinking in marketing communications and branding.
- new thinking on working with and remunerating creative agencies.
Larger Creative Business members include BBH, Ogilvy & Mather, Weiden & Kennedy, McCann WorldGroup, TBWA, Mother, Y&R, Mindshare.
General enquiries and membership enquiries:
Alex West Founder & Director
Editorial Enquiries and submissions:
Steve Hare Editor
For TFD Brazil enquiries contact:
Ze MacFarland - TFD Brazil manager